It’s unlikely that you’ll want to rank for everything your competitors are ranking for. Here are three things to consider when choosing keywords.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
a) Business value
Business value is a score we created that represents the “value” a keyword has to a business. It’s ultimately a judgement call. Just ask yourself how likely searchers are to want to buy what you sell. The more likely this is, the higher the ‘business value’ of the keyword.
For example, if you sell computer parts, the ‘business value’ of the keyword ‘buy 1tb hard drive’ will probably be quite high. On the flipside, it’ll be quite low for ‘what is a computer’ as people searching for that are unlikely to want to build their own computer anytime soon.
At Ahrefs, we assign keywords a business value between 0-3 to keep things simple.
b) Search volume
Search volume is the average number of monthly searches for a keyword. As a general rule, the higher a keyword’s search volume, the higher the traffic potential of the topic. In the Content Gap report, there’s a column for search volume next to the keyword.
c) Organic traffic potential
Take a look at the search volume for this keyword vs. estimated traffic to the top-ranking page:
Even though the keyword only gets 7.2K searches per month, the top page is getting roughly 25x more organic traffic. That’s because it’s ranking thousands of other related keywords, otherwise known as long-tail keywords. Many of these are just less popular ways of searching for the same thing.
Looking at traffic to the top-ranking pages is a far more reliable way to judge the traffic potential of a keyword than search volume. We recommend to always check this before making the final decision whether to go after a keyword.
To do this in the Content Gap tool, just hit the SERP button and check the traffic column.