Recently, Yitao completed the B round of financing. In today's capital winter, Yitao has completed 2 rounds of financing, and has performed very well in the field of e-commerce. This article mainly focuses on Yitao products and its S2S. mode is analyzed. 1. Market analysis From the perspective of market size, according to iResearch's "2018 China Fresh Food E-commerce Industry Consumption Insight Report", the Chinese e-commerce market maintains an average growth of 50% and is developing rapidly. In 2017, the market transaction scale of China's fresh food e-commerce was 139.13 billion yuan, a year-on-year increase of 59.7%. From the perspective of consumption
trends, consumers in the fresh food field pay more and more attention to product quality. According to the survey data of Chinese online consumers in March this year, 57% of users pay the most attention to food safety when choosing fresh food e-commerce platforms. 11.8% of users will consider the price factor. With the improvement of the economic level and the phone number list upgrading of consumption, the pursuit of product quality has increasingly become a new consumption trend. From the perspective of the user group of online fresh food shopping, among Chinese fresh food online consumers, users in first-tier cities account for 41.4%, and users in second-tier cities account for 40.4%.
An important reason is that China's cold chain logistics started late and mainly covers in first- and second-tier cities in China. As JD.com takes advantage of the logistics advantages of its platform, it continues to develop markets other than first- and second-tier cities. From the operational data in 2017, JD.com's third-tier fresh food cities have the fastest year-on-year growth rate of nearly 400%. It can be seen that the consumption strength of the sinking market cannot be underestimated. With the perfect supply chain infrastructure such as logistics, the consumption trend of online shopping of fresh goods in third- and fourth-tier cities is rising. Judging from the