However, behind the hot concept, many people only understand the surface, but do not understand the essence and core of PLG. Recently, I listened to the job function email list podcasts of two investors and briefly summarized the six misunderstandings of the PLG model. 1. PLG as long as the product is good? A good product is the most basic base. The two core keys of PLG: job function email list One is self-service, whether users can use it by themselves. Not only is the individual use to buy this product,
But the product can be used to complete the path job function email list of the entire organization's purchase process. One or two people started to use the product and felt that it was very good and could meet the needs of one or two people. Then he recommended it to job function email list colleagues, so that more colleagues started to use it. After more colleagues use it, the closed loop of internal
Company-level promotion can be realized without going through the sales team. Realize the closed-loop channel of self-service sales. The other is data-driven job function email list data-driven. The biggest difference between PLG and non-PLG: Through the job function email list data analysis of products to drive decision-making, the proportion of PLG companies that meet this requirement reaches 67%. But only 31% of SaaS companies in general. 2.