You have to be live, online, ready to connect. However, bots are good for business. They boost their daily active user accounts; they make their platforms look more popular than they are. Bots post content, bots like content, bots share content, bots follow mobile phone number list people, bots message people -it's endless. Bots account for an ungodly 52% of internet traffic in 2017. That number is only set to rise further as social media continues to be an arms race. Caught in the middle of all of this are businesses who think their digital marketing metrics have any meaning. Your mobile phone number list Influencer isn't that influential. I'm a firm believer in influencer marketing because I mobile phone number list believe it is a natural extension of relationship marketing. People will buy from people they trust and will accept the suggestions of people they like. However, with the growth of online influencers, things have taken a turn for the surreal. First off, many fans and followers of social mobile phone number list media influencers are as fake as anything. Social media bots follow celebrities as a means to spam their pages and/or a means to scrape a list of people to spam later with content. Secondly, as marketers and advertisers, we are supposed to care about accuracy. But the ability to verify the fan base of an influencer mobile phone number list is almost impossible within the platforms. You have to go to third-party apps to try and get any real understanding of the legitimacy. Moreover, even then, you are at the mercy of the third-party to provide you with accurate data. Should Instagram decide to shut down the API to these applications, you will have no idea how popular your influencer is.